Kerry Footballer David Clifford alongside Kilkenny Hurler Eoin Murphy and Cork Ladies Footballer Orla Finn today launched the brand-new Blueberry flavour Avonmore Protein Milk, just in time for a busy summer of sport.

Avonmore Protein Milk is proud to partner with GAA players as part of their training regime. A contribution from each litre of Avonmore Protein Milk sold is redirected towards GAA initiatives to fund grass roots GAA and GPA player development programmes.

Avonmore Protein Milk is proud to support GAA players in becoming leaders in their communities both on and off the field.

The third addition to the Avonmore Protein Milk range, the new great tasting Blueberry milk is a light, fresh flavour, packed with protein and vitamins, making it an ideal source of protein to aid muscle maintenance. The additional protein (27g of protein per 500ml carton) in Avonmore Protein Milk comes from high quality Whey and Casein in the proportions naturally found in milk.

The addition of Blueberry complements the popular Chocolate and Vanilla flavours already available.

Following extensive research, Blueberry proved the favourite among 18-30-year-old exercise enthusiasts, as a new addition to the Avonmore Protein Milk range.

Kerry Footballer David Clifford commented at the launch; “I am delighted to be coming on board with Avonmore as an ambassador to launch the new Blueberry flavour. The Championship schedule is really ramping up now along with a demanding a hectic training schedule; so Protein Milk is a great addition to my nutrition plan. I am a big fan of Blueberries, and with hopefully some warm summer months ahead, this will be a really refreshing addition to my post training meal.”

Stuart Scott, Glanbia Marketing Manager, said: “As the number one milk brand in Ireland, Avonmore is passionate about delivering nutritious milk nationwide. Milk is a good source of protein source for athletes and players, and our Protein Milk range and new Blueberry flavour, marks our commitment to innovate in the milk category. We are delighted to be able to directly support the GAA, contributing towards a number of its Player Development Programme initiatives. The new Blueberry flavour Avonmore Protein Milk has a delicious refreshing taste so we hope it will be a hit in GAA dressing rooms and indeed in the stands from the Club to Croke Park this summer.”

John Horan, CLG Uachtarán, said: “I’d like to thank Avonmore for their ongoing support of our players through this joint GAA and GPA initiative. Our players are great ambassadors for our games and promote the benefits of a healthy lifestyle. They prepare themselves to high standards so that they can preform at their very best and I’m sure they will benefit from Avonmore Protein Milk not only from the sports science involved, but also through the allocation of funding to Player Welfare initiatives.”

Paul Flynn, Chief Executive Officer of the GPA, said: “Glanbia are leaders in sports nutrition and these credentials along with their Avonmore Protein Milk range have made this the milk of choice for GAA and GPA players throughout Ireland. Sales of Avonmore Protein Milk help fund the GPA Player Development Programmes, contributing to the personal and professional growth of inter county footballers and hurlers across the country – these are the role models for grassroots GAA.” 

Avonmore Protein Milk’s “You’ve Got This” campaign aims to highlight the hard work and dedication required of top GAA players and other elite athletes to reach the highest level in their playing careers, aiming to motivate and inspire people to reach for the stars within their own sporting endeavours. The campaign also features rugby player Joey Carbery and sprinter Ciara Neville.