Insomnia announced Limerick’s Cian Lynch, Kilkenny’s Katie Power, Galway’s Conor Whelan, Dublin’s Paddy Small and Meath’s Emma Duggan as brand ambassadors at today’s launch
The GAA and the Gaelic Players Association joined together with Insomnia Coffee today to announce that Ireland’s leading independent coffee shop chain has entered into a 5-year partnership to be the Official Coffee Partner of the GAA/GPA.
Helping to bring the partnership to life, Insomnia today announced Limerick hurler Cian Lynch, Kilkenny Camogie player Katie Power, Galway hurler Conor Whelan, Dublin footballer Paddy Small and Meath footballer Emma Duggan as brand ambassadors.
As Official Coffee Partner, the sponsorship will see Insomnia Coffee commit to working with the GAA/GPA in providing the extra resources needed to help players reach their full potential, both on and off the pitch.
Helping to fuel the nation with its national footprint of coffee shops, this partnership for Insomnia, the first of its kind for the company, is considered a perfect fit for the Irish brand. Celebrating 27 years in business, Insomnia has grown from a single location in Galway in 1997 to over 150 coffee shops throughout Ireland and the UK, both on the high street and in partnership with retailers.
Harry O’Kelly, CEO of Insomnia Coffee, said: “As an Irish owned business trading 27 years, Insomnia Coffee are proud to partner with the GAA/GPA. We are delighted to be working with such a prestigious organisation, one which mirrors many of our values including those of community, inclusivity and respect. The five-year journey begins today and we are very much looking forward to working closely with the GAA/GPA and of course the communities that we both serve nationwide.”
Tom Parsons, CEO of the GPA added: “We are delighted to welcome a very well-respected Irish brand such as Insomnia Coffee into the Gaelic games family and we look forward to helping them bring this partnership to life over the next 5 years. We know from talking to our members that there is a strong and growing interest in coffee, not alone as a product but as an experience and hence the great fit. The investment Insomnia are making will help us support players both in terms of their welfare and their development and for that, on behalf of our members, I want to say thank you.”
Peter McKenna, Commercial Director of the GAA commented: “It’s a fantastic development to have Insomnia Coffee join the GAA and GPA family as a commercial partner. As a great Irish business success story, we’re excited to welcome them and are looking forward to working with them to bring the partnership to life for supporters across the country.”
